Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of California, Davis
Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing
★ 4.4 (348) · Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, Knitr, Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Market Research, Regression Analysis, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Analysis, Key Performance Indicators (KPIs), R Programming, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Target Market, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Data Visualization Software, Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis
★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology
★ 4.7 (201) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation
★ 4.6 (124) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation
★ 3.6 (7) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation
★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization
Beginner · Course · 1 - 4 Weeks