• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • V

    Vanderbilt University

    Java for Android

    Skills you'll gain: Android Studio, Java, Java Programming, Android Development, Object Oriented Design, Object Oriented Programming (OOP), Mobile Development, Android (Operating System), Data Access, Data Structures, Programming Principles, Mobile Development Tools, Development Environment, Code Reusability, Integrated Development Environments, Computational Logic

    ★ 4.5 (3.1K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Learning, Knowledge, and Human Development

    Skills you'll gain: Childhood Education and Development, Education Software and Technology, Education and Training, Human Learning, Child Development, School Psychology, Pedagogy, Human Development, Higher Education, Psychological Evaluations, Learning Theory, Psychology, Applied Behavior Analysis, Social Sciences

    ★ 4.6 (295) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pearson

    Health, Stress, and Theories of Personality

    Skills you'll gain: Self-Awareness, Stress Management, Personal Development, Personal Attributes, Social Skills, Mental Health, Behavioral Health, Psychology, Resilience, Scientific Methods, Psychological Evaluations, Research

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Chris Croft Training

    Cognitive Bias at Work: Make Better Decisions

    Skills you'll gain: Decision Making, Decision Intelligence, Business Leadership, Strategic Decision-Making, Decisiveness, Organizational Leadership, Critical Thinking and Problem Solving, Data-Driven Decision-Making, Leadership and Management, Strategic Leadership, Leadership, Strategic Thinking, Critical Thinking, Cognitive Behavioral Therapy, Team Leadership, Independent Thinking, Cognitive flexibility, Initiative and Leadership, Thought Leadership, Creative Thinking

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Deep Reinforcement Learning: From Theory to Practice

    Skills you'll gain: Reinforcement Learning, Deep Learning, Machine Learning Methods, Model Evaluation, Artificial Intelligence, Machine Learning, Machine Learning Algorithms, Artificial Neural Networks, Model Training, Agentic systems, Model Optimization, Algorithms, Applied Machine Learning, System Design and Implementation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Corporate Sustainability, Socioeconomics, Sustainability Standards, Economic Development, Environmental Social And Corporate Governance (ESG), Environmental Issue, Environment and Resource Management, Environmental Resource Management, Policy Analysis, Research, and Development, Economics, Policy Development, Environmental Policy, Business Strategies, Consumer Behaviour, Business Strategy, Climate Change Mitigation, Complex Problem Solving

    ★ 4.7 (608) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Dartmouth College

    Why Smart Executives Fail: Common Mistakes & Warning Signs

    Skills you'll gain: Leadership and Management, Leadership Studies, Strategic Leadership, Business Leadership, Leadership, Organizational Effectiveness, Organizational Leadership, Leadership Development, Business Ethics, Strategic Decision-Making, Culture Transformation, Accountability, Strategic Thinking, Organizational Change, Corporate Strategy, Behavior Management, Business Strategy, Change Management, Industrial and Organizational Psychology, Ethical Standards And Conduct

    ★ 4.9 (420) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    No-Code Websites: Learn with Projects

    Skills you'll gain: Email Automation, WordPress, Web Presence, AI Personalization, Event Management, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, AI powered creativity, Content Optimization, Blogs, Content Performance Analysis, Web Design, Web Development, Web Analytics, No-Code Development, Content Creation, Digital Publishing, Content Management, Brand Management

    ★ 4.4 (7.6K) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Customer Analysis, Market Analysis, Market Dynamics, Marketing, Business Research, Analysis, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Trend Analysis, Strategic Decision-Making

    ★ 4.6 (47) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Press Releases, Social Media Management, Events and Conferences, Social Media, Media Relations, Brand Loyalty, Branding, Marketing and Public Relations, Social Media Campaigns, Event Management, Marketing Strategy and Techniques, Loyalty Programs, Brand Management, Event Planning, Public Relations, Corporate Communications, Strategic Communication, Promotions and Campaigns, Driving engagement

    ★ 4.7 (1.5K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Execute B2B Lifecycle Strategies

    Skills you'll gain: HubSpot CRM, B2B Sales, Lead Generation, Business Marketing, Sales Pipelines, Prospecting and Qualification, Workflow Management, Sales Development, Marketing Automation, Sales Process, Customer Relationship Management (CRM) Software, Conversion Funnel Analysis, Sales Prospecting, Process Design, Sales Enablement, Sales, Customer Analysis, Driving engagement, Content Performance Analysis, Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Performance Optimization & Analytics

    Skills you'll gain: Email Automation, A/B Testing, Email Marketing, Target Audience, Marketing Automation, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Campaign Management, Marketing Effectiveness, Marketing Strategies, Conversion Funnel Analysis, Statistical Analysis, Content Marketing, HubSpot CRM, Content Optimization, Statistical Hypothesis Testing, Content Strategy, Journey Mapping, Newsletters

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…313233…146

In summary, here are 10 of our most popular consumer behavior courses

  • Java for Android: Vanderbilt University
  • Learning, Knowledge, and Human Development: University of Illinois Urbana-Champaign
  • Health, Stress, and Theories of Personality: Pearson
  • Cognitive Bias at Work: Make Better Decisions: Chris Croft Training
  • Deep Reinforcement Learning: From Theory to Practice: University of Colorado Boulder
  • Greening the Economy: Lessons from Scandinavia: Lund University
  • Why Smart Executives Fail: Common Mistakes & Warning Signs: Dartmouth College
  • No-Code Websites: Learn with Projects: Coursera
  • Introduction to Market Research: Coursera
  • Sports Marketing: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok