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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Customer Analysis, Branding, Marketing, Marketing Strategies, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Marketing Effectiveness, Product Marketing, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

    ★ 4.8 (13K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Meta Front-End Developer

    Skills you'll gain: User Research, JSON, Hypertext Markup Language (HTML), User Experience Design, Design Research, Linux Commands, Javascript, Unix, Usability, Cascading Style Sheets (CSS), User Centered Design, Experience Design, Software Visualization, Web Content Accessibility Guidelines, Pseudocode, User Interface and User Experience (UI/UX) Design, UI Components, Unit Testing, Mobile Development Tools, Code Reusability

    ★ 4.7 (24K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • G

    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Dashboard, Business Intelligence, Tableau Software, Extract, Transform, Load, Data Warehousing, Database Systems, Interactive Data Visualization, Data Visualization, Data Pipelines, Interviewing Skills, Business Process, Business Analysis, Database Design, Data Mart, Applicant Tracking Systems, Data Analysis, SQL, Stakeholder Communications

    ★ 4.8 (9.2K) · Advanced · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping

    ★ 4.8 (2.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Mobile Development, Code Reusability, Javascript

    ★ 4.6 (9.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Extract, Transform, Load, Data Storytelling, Data Visualization, Dashboard Creation, Database Design, Presentations, Data Presentation, Descriptive Statistics, IBM DB2, Business Intelligence, Data Visualization Software, Statistical Hypothesis Testing, Tableau Software, Relational Databases, Database Systems, Statistical Visualization, IBM Cognos Analytics, Interactive Data Visualization, Excel Formulas

    ★ 4.7 (16K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • U

    University of Alberta

    Indigenous Canada

    Skills you'll gain: Natural Resource Management, Environment and Resource Management, Sustainable Development, Cultural Sensitivity, Community Development, Civil Law, European History, Political Sciences, Legal Research

    ★ 4.8 (24K) · Beginner · Course · 1 - 3 Months

    Category: Bestseller
    Bestseller
  • U

    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Modeling, Risk Management, Cash Flow Forecasting, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Statistical Modeling, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Risk Analysis, Data Modeling, Business Analytics, Data Presentation, Quantitative Research, Presentations, Spreadsheet Software, Predictive Modeling, Microsoft Excel

    ★ 4.5 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • D

    DeepLearning.AI

    Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

    Skills you'll gain: Model Optimization, Tensorflow, Model Training, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Machine Learning Methods, Artificial Neural Networks, Model Evaluation, Applied Machine Learning, Verification And Validation, Debugging

    ★ 4.9 (64K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping

    ★ 4.8 (16K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    ★ 4.8 (7.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    ★ 4.9 (51K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…343536…454

In summary, here are 10 of our most popular market research courses

  • Introduction to Marketing: University of Pennsylvania
  • Meta Front-End Developer: Meta
  • Google Business Intelligence: Google
  • IBM UI/UX Designer: IBM
  • Meta Android Developer: Meta
  • IBM Business Intelligence (BI) Analyst: IBM
  • Indigenous Canada: University of Alberta
  • Business and Financial Modeling: University of Pennsylvania
  • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI
  • Introduction to Social Media Marketing: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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