Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

DeepLearning.AI
Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Literacy, Data Visualization, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Analytics, Statistical Methods, Histogram, Plot (Graphics), Probability, Simulations, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Sampling (Statistics)
★ 4.8 (63) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs)
★ 4.4 (9) · Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Data Literacy, Agile Project Management, Business Analytics, Strategic Decision-Making, Decision Intelligence, Data Strategy, Analytics, Customer experience improvement, Scaled Agile Framework, Agile Methodology, Storytelling, Presentations, Microsoft Power Platform, Applied Machine Learning, Stakeholder Communications
★ 4.9 (22) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Marketing, Social Media Marketing, Social Media, Web Analytics and SEO, Content Management, Content Management Systems, Social Media Management, Social Media Content, Content Strategy, Social Media Strategy, LinkedIn, Digital Marketing Tools, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, Productivity, Social Media Campaigns, Social Media Analytics
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Dashboard Creation, Dashboard, Root Cause Analysis, Descriptive Statistics, Strategic Decision-Making, Data Presentation, Risk Analysis, Decision Making, Descriptive Analytics, Analysis, Strategic Thinking, Data Visualization, Business Risk Management, Risk Management, Decision Intelligence, Data-Driven Decision-Making, Analytical Skills, Systems Thinking, Problem Solving, Analytics
Intermediate · Course · 3 - 6 Months

Yonsei University
Skills you'll gain: Global Marketing, Diversity Marketing, Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Marketing Management, Business-To-Consumer, Marketing Strategies, Innovation, Cross-Channel Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Go To Market Strategy, Market Opportunities, Target Audience, Product Marketing, Market Analysis, Customer Analysis
★ 4.7 (342) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems
Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales
★ 4.6 (26) · Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Marketing Planning, Blogs, Marketing and Public Relations, Content Creation, Search Engine Marketing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Media Relations, Data-Driven Marketing, Marketing, Digital Content, Social Media Marketing, Digital Marketing, Public Relations, Social Media, Business, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Brand Marketing, Diversity Marketing, Strategic Marketing, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning
★ 4.8 (127) · Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience
★ 4.7 (18) · Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making
Beginner · Course · 1 - 4 Weeks