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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Digital Media Strategy, Marketing Strategies, Data-Driven Marketing, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing Tools, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    250 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Labor Law, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Business Ethics, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Global Marketing and International Business Strategy

    Skills you'll gain: Global Marketing, Marketing, Strategic Marketing, Marketing Management, Consumer Behaviour, Organizational Structure, Branding, Marketing Strategies, Marketing Planning, Brand Strategy, Product Strategy, Culture, Promotional Strategies, Marketing Effectiveness, Business, Growth Strategies, Research, Operations Management, Environment, Planning

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Credit Risk & Banking Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Bank Regulations, Banking, Risk Modeling, Income Statement, Risk Management Framework, Operational Risk, Balance Sheet, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Modeling, Legal Risk, Risk Management, Commercial Banking, Compliance Management, Financial Regulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Email Marketing Metrics & Drafts

    Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Digital Marketing Campaigns, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Digital Marketing Tools, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement, Personalized Campaigns

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Excel Advanced Functions and Analytics

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Visualization, Interactive Data Visualization, Dashboard, Forecasting, Analytics, Advanced Analytics, Business Analytics, Data Analysis, Data Validation, Analysis, Data Entry, Data Management, Data Integrity, Data Security, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Data-Driven Marketing, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Regression Analysis, Customer Acquisition Management, Excel Formulas, Marketing Budgets, Customer Retention, Customer Relationship Management, Logistic Regression

    4.3
    Rating, 4.3 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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