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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Media for Web Development: Optimize a Travel Website

    Skills you'll gain: Responsive Web Design, Web Content, Search Engine Optimization, Web Content Accessibility Guidelines, Web Design, HTML and CSS, Hypertext Markup Language (HTML), Web Design and Development, Web Development, Javascript, Frontend Performance, Javascript and jQuery, Image Quality

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    608 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Leveraging Generative AI for Social Impact Organizations

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Workflows, Generative AI, AI Integrations, Data Ethics, AI literacy, Social Impact, Artificial Intelligence, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Design Thinking for the Greater Good: Innovation in the Social Sector

    Skills you'll gain: Design Thinking, Journey Mapping, Stakeholder Engagement, Innovation, Prototyping, Stakeholder Analysis, Brainstorming, Storytelling, Human Centered Design, Social Impact, Ideation, Creativity, Problem Solving, Complex Problem Solving, Patient-centered Care, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    425 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Ethical Decision-Making in a Social World

    Skills you'll gain: Business Ethics, Personal Integrity, Professionalism, Ethical Standards And Conduct, Organizational Leadership, Empathy & Emotional Intelligence, Decision Making, Empathy, Emotional Intelligence, Social Skills, Leadership, Culture Transformation, Influencing, Sociology, Social Sciences, Psychology, Compliance Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Generative AI for Marketing: Advanced & Responsible

    Skills you'll gain: Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Large Language Modeling, LangChain, Data Ethics, AI Personalization, Personalized Campaigns, LLM Application, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Transfer Learning, Customer Insights, Digital Marketing, Data Science

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Strategies, Innovation, Artificial Intelligence, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Product Assortment, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Product Planning, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Advertising Campaigns, Consumer Behaviour, Promotional Strategies, Market Opportunities, Writing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Email Marketing Techniques

    Skills you'll gain: Email Marketing, Email Automation, General Data Protection Regulation (GDPR), A/B Testing, Copywriting, Marketing Automation, Campaign Management, Gmail, Compliance Auditing, Data-Driven Marketing, Content Optimization, Regulation and Legal Compliance, Target Audience, Auditing, Compliance Management, Customer Relationship Management (CRM) Software, Marketing Strategy and Techniques, Marketing Planning, Market Analysis, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Using Neuroscience to Improve Your Marketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Branding, Brand Awareness, Data-Driven Marketing, Brand Strategy, Decision Making, Product Strategy, Sensory Systems Analysis, Behavioral Economics, Business-To-Consumer, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    People, Policy & Wetlands: Social Dimensions of Conservation

    Skills you'll gain: Stakeholder Engagement, Cultural Responsiveness, Community Outreach, Water Resource Management, Water Resources, Environmental Engineering and Restoration, Cultural Diversity, Diversity Awareness, Policy Analysis, Research, and Development, Land Management, Policy Analysis, Hydrology, Social Sciences, Cultural Sensitivity, Environmental Laws, Environmental Resource Management, Natural Resource Management, Environmental Policy, Climate Change Adaptation, Regulatory Compliance

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Sales Development, Rapport Building, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Sales Presentations, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Relationship Management, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Media for Web Development: Optimize a Travel Website: Coursera
  • The Social and Technical Context of Health Informatics: Johns Hopkins University
  • Leveraging Generative AI for Social Impact Organizations: University of Michigan
  • Design Thinking for the Greater Good: Innovation in the Social Sector: University of Virginia
  • Ethical Decision-Making in a Social World: University of Pennsylvania
  • Generative AI for Marketing: Advanced & Responsible: Packt
  • Introduction to Generative AI Marketing: Coursera
  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • Advanced Email Marketing Techniques: Coursera
  • Using Neuroscience to Improve Your Marketing: Madecraft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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