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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Automatic Data Processing, Inc. (ADP)

    Data-Driven HR Analytics with AI Tools

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Literacy, Dashboard Creation, Data Visualization, Data-Driven Decision-Making, Data Analysis, Analytics, Data Ethics, Analysis, Workforce Planning, Human Resource Management, Human Resources, Performance Improvement, Personally Identifiable Information, Trend Analysis, Key Performance Indicators (KPIs), Decision Support Systems, Information Privacy

    Intermediate · Course · 1 - 4 Weeks

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    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Brand Management

    4.9
    Rating, 4.9 out of 5 stars
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    38 reviews

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Data Analytics Engineering: Probability & Techniques

    Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Probability Distribution, Pandas (Python Package), Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Computational Thinking, Statistical Methods, Data Processing, Statistical Analysis, Data Preprocessing, Data Structures, Statistics, Data Cleansing, Programming Principles, Descriptive Statistics

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Practical Marketing Research Techniques

    Skills you'll gain: Surveys, Survey Creation, Market Research, Sampling (Statistics), Business Research, Research Methodologies, Research Design, Case Studies, Statistical Hypothesis Testing, Marketing, Quantitative Research, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Statistical Methods, Consumer Behaviour, Data Collection, Market Intelligence, Data Analysis, Business Analytics

    Mixed · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Statistical Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    419 reviews

    Beginner · Specialization · 1 - 3 Months

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    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
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    10 reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Apply Advanced SPSS Data Analytics & Modeling

    Skills you'll gain: Dashboard Creation, Dashboard, SPSS (Software), SPSS, Descriptive Analytics, Data Transformation, Data Visualization, Advanced Analytics, Data Wrangling, Logistic Regression, Statistical Hypothesis Testing, Statistical Machine Learning, Data Manipulation, Regression Analysis, Analytics, Data Presentation, Correlation Analysis, Data Literacy, Data Preprocessing, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    30 reviews

    Beginner · Specialization · 3 - 6 Months

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    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Marketing Planning, Target Audience, Target Market, Marketing Management, Branding, Strategic Marketing, Brand Management, Marketing Strategies, Market Intelligence, Marketing, Brand Marketing, Marketing Communications, Marketing Effectiveness, Brand Awareness, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Planning, Business Planning, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    53 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Advanced Excel for Business Analytics

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Dashboard Creation, Microsoft Excel, Spreadsheet Software, Excel Formulas, Financial Modeling, Excel Macros, Data Presentation, Interactive Data Visualization, Data Visualization, Workflow Management, Finance, Business Analytics, Financial Data, Data Manipulation, Financial Analysis, Analytical Skills, Operational Analysis, Analysis

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Brand Management and Marketing Strategy

    Skills you'll gain: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Management, Customer Engagement, Marketing Psychology, Promotions and Campaigns, Target Market, Marketing Effectiveness

    Beginner · Specialization · 3 - 6 Months

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    STARWEAVER

    GenAI Data and Analytics Academy

    Skills you'll gain: Prompt Engineering, Generative AI Agents, CrewAI, AI Orchestration, Prompt Engineering Tools, AI Enablement, Agentic Workflows, AI Workflows, AI Personalization, Generative AI, Application Design, Kubernetes, Artificial Intelligence, Containerization, Enterprise Application Management, System Monitoring, Agentic systems, MLOps (Machine Learning Operations), Python Programming, Engineering

    Intermediate · Specialization · 3 - 6 Months

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    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
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    125 reviews

    Mixed · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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