• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Ensure Ethical AI & Debiasing

    Skills you'll gain: Data Ethics, Responsible AI, Ethical Standards And Conduct, Technical Communication, Stakeholder Communications, Model Evaluation, Risk Mitigation, Data Preprocessing, People Analytics, Sampling (Statistics), Performance Analysis, Regulatory Requirements

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Data Systems Foundations for Data Professionals

    Skills you'll gain: Database Systems, Database Management, Database Administration, Relational Databases, Databases, Database Architecture and Administration, Database Management Systems, Database Software, Database Theory, Transaction Processing, Scripting, Scripting Languages, Disaster Recovery, SQL, Data Security, NoSQL, Data Manipulation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Build & Transform Data Pipelines

    Skills you'll gain: Data Pipelines, Apache Airflow, Data Integration, Cloud Deployment, Extract, Transform, Load, Cloud Computing, Data Infrastructure, Data Processing, Data Warehousing, Data Architecture

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Explore and Visualize Data the Python Way

    Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Matplotlib, Exploratory Data Analysis, Plot (Graphics), Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Seaborn, Scatter Plots, Data Analysis, Box Plots, Descriptive Statistics, Jupyter, Data Science, Statistical Analysis, Python Programming, GitHub

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Google Gemini, Gemini, Advanced Analytics, Marketing Analytics, Analytics, Data-Driven Marketing, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Predictive Modeling, Customer Acquisition Management, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Scaling No-Code Automation with Reflect

    Skills you'll gain: Test Tools, Test Case, Test Automation, Regression Testing, CI/CD, Continuous Integration, Continuous Deployment, No-Code Development, Test Planning, Test Data, Code Reusability, Maintainability, Development Environment, Debugging, Scalability

    Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Splunk Knowledge Objects: Analyze & Visualize Data

    Skills you'll gain: Splunk, Pivot Tables And Charts, Unstructured Data, Data Visualization Software, Dashboard Creation, Data Modeling, Dashboard, Anomaly Detection, Data Wrangling, Data Transformation, Event Monitoring, Continuous Monitoring

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze Healthcare Data with Confidence

    Skills you'll gain: Statistical Inference, Statistical Analysis, Data Literacy, Data Analysis, Probability & Statistics, Estimation, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Control Emotions in Deals

    Skills you'll gain: Composure, Empathy & Emotional Intelligence, Trustworthiness, Non-Verbal Communication, Emotional Intelligence, De-escalation Techniques, Recognizing Others, Solution Selling, Negotiation, Price Negotiation, Meditation & Breathwork, Interpersonal Communications, Analysis, Stress Management, Self-Awareness, Value Propositions, Analytical Skills, Adaptability

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Talent Acquisition and Onboarding for Startups

    Skills you'll gain: Employee Onboarding, Talent Recruitment, Talent Acquisition, Recruitment Strategies, Workforce Planning, Full Cycle Recruitment, Recruitment, New Hire Orientations, Talent Pipelining, Employee Performance Management, Talent Management, Performance Review, Workforce Development, Workforce Management, People Analytics, Job Analysis, Human Resource Strategy, Performance Metric, Human Resources, Human Resources Information System (HRIS)

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Prepárate para convertirte en Professional Data Engineer

    Skills you'll gain: Data Maintenance, Data Management, Data Pipelines, Data Warehousing, Data Infrastructure, Data Processing, Google Cloud Platform, Data Migration, Data Storage, Data Architecture, Extract, Transform, Load, Data Storage Technologies, Data Analysis, Cloud Security, Data Security, Data Preprocessing

    Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Leaders Leap: Transformational Leadership Mindset

    Skills you'll gain: Brand Strategy, Business Risk Management, Risk Management, Proactivity, Emotional Intelligence, Leadership Development, Branding, Lifelong Learning, Open Mindset, Creative Thinking, Thought Leadership, Leadership, Ideation, Decisiveness, Innovation, Growth Mindedness, Brand Loyalty, Self-Awareness, Executive Presence, Decision Making

    Beginner · Course · 1 - 3 Months

1…512513514…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok