• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Communities: Maximize Interaction

    Skills you'll gain: Facebook, Drive Engagement, Driving engagement, Social Media, Social Media Management, Social Media Strategy, Social Media Content, Community Development, Community Organizing, Policy Development, Discussion Facilitation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Ensure Ethical AI & Debiasing

    Skills you'll gain: Data Ethics, Responsible AI, Ethical Standards And Conduct, Technical Communication, Stakeholder Communications, Model Evaluation, Risk Mitigation, Data Preprocessing, People Analytics, Sampling (Statistics), Performance Analysis, Regulatory Requirements

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Chart HR Trends

    Skills you'll gain: Data Visualization, Data Storytelling, Interactive Data Visualization, People Analytics, Microsoft Excel, Prompt Engineering, Oral Expression, Trend Analysis, AI Workflows, Descriptive Analytics, Persuasive Communication, Stakeholder Communications, AI Integrations, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Automation, Platform Trends, and Social Sales Growth

    Skills you'll gain: Regional Sales, Benchmarking, Sales Training, Sales Pipelines, Competitive Intelligence, Sales Enablement, Marketing Automation, Market Intelligence, Trend Analysis, Sales Strategy, Sales Management, Sales Operations, Sales Development, Lead Generation, Digital Brand Strategy, Customer Relationship Management (CRM) Software, Social Media Management, Global Marketing, Social Media, Business Process Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Digital Productivity Toolkit for Beginners

    Skills you'll gain: QuickBooks (Accounting Software), Canva (Software), Business Intelligence, Calendar Management, Productivity Software, Business Intelligence Software, Customer Relationship Management (CRM) Software, Presentations, Sales Pipelines, Google Workspace, Accounting Software, Business Analytics, Customer Relationship Management, Accounting and Finance Software, Collaborative Software, Workflow Management, Project Management, Process Design, Teamwork, Financial Management

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Logical Operations

    Microsoft Power BI for Data-Driven Decision Makers

    Skills you'll gain: Power BI, Data Analysis, Business Intelligence Software, Microsoft Excel, Data Visualization Software, Data Literacy, Business Intelligence, Data-Driven Decision-Making, Data Storytelling, Dashboard Creation, Microsoft 365, Business Reporting, Data Visualization, Data Analysis Software, Interactive Data Visualization, Data Presentation, Microsoft PowerPoint, Data Sharing, Collaborative Software, Data Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Português Brasileiro

    Skills you'll gain: Digital Transformation, Cloud Management, Dataflow, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Data Storage, Real Time Data, Business Intelligence Software, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Storage Technologies, Database Management, Data Access, Databases

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Deutsch

    Skills you'll gain: Google Gemini, Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Analytics, Data Preprocessing, Generative AI, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Campaign Management, Campaign Planning, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Communication, Strategic Thinking, Marketing Strategy and Techniques, Performance Measurement, Performance Metric, Business Priorities

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Power BI Foundations and Solution Architecture

    Skills you'll gain: Power BI, Solution Architecture, Data Architecture, Microsoft Azure, Data Modeling, Data Store, Data Mart, Business Intelligence, Data Sharing, Dashboard, Data Integration, Dataflow, Data Storage, Data Analysis, AI Product Strategy, Python Programming

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Equity Valuation and Market Behavior

    Skills you'll gain: Financial Market, Financial Systems, Competitive Analysis, Equities, Risk Management, Financial Trading, Investments, Market Data, Securities Trading, Market Analysis, Capital Markets, Financial Analysis, Investment Management, Market Liquidity, Market Dynamics, Financial Data, Performance Measurement, Portfolio Management, Business Valuation, Behavioral Economics

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Data Processing, Machine Learning, and Model Evaluation

    Skills you'll gain: Data Preprocessing, Model Evaluation, Data Processing, Model Deployment, Data Transformation, MLOps (Machine Learning Operations), Unsupervised Learning, Data Cleansing, Predictive Modeling, Model Training, Data Science, Data Analysis, Applied Machine Learning, Model Optimization, Technical Communication, Supervised Learning, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 4 Weeks

1…517518519…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok