• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Introduction to Accounting Data Analytics and Visualization

    Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Excel Macros, Analytics, Accounting Software, Specialized Accounting, Analytical Skills, Accounting Systems, Business Analytics, Microsoft Excel, Spreadsheet Software, Data Collection, Data-Driven Decision-Making, Data Analysis, Predictive Analytics, Data Architecture

    ★ 4.8 (458) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    SkillsBooster Academy

    Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Campaign Management, Social Media Marketing, AI powered creativity, Social Media Content, Content Creation, Social Media Strategy, Social Media Management, Advertising Campaigns, Prompt Engineering, Data-Driven Marketing, Generative AI, Social Media Analytics, Digital Marketing Campaigns, Campaign Planning, Responsible AI, Artificial Intelligence, Google Gemini, ChatGPT, Microsoft Copilot

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Email, Mobile and Content Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Web Analytics, Content Marketing, Marketing Analytics, Blogs, Direct Marketing, Brand Marketing, Digital Analysis, Driving engagement, Content Creation, Content Strategy, Customer Engagement, Digital Content, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Data-Driven Marketing, Online Advertising

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Gen AI for Fraud Detection Analytics

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), Recurrent Neural Networks (RNNs), Email Security

    ★ 4.2 (40) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Introduction to Data Analytics in Google Cloud

    Skills you'll gain: Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Data Management, Cloud Platforms, Cloud Services, Google Cloud Platform, Cloud Technologies, Data Governance, Big Data, Analytics, Data Analysis, Cloud Management, Cloud Storage, Data Warehousing, Data Storage, Disaster Recovery, Digital Transformation, Data Structures, Data Collection

    ★ 4.6 (174) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    ★ 4.5 (59) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    ★ 4.4 (6K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Business Analytics, Responsible AI, Analytics, Data-Driven Decision-Making, Data Literacy, Data Presentation, Exploratory Data Analysis, Data Analysis, Business Communication, Dashboard, Analytical Skills, Decision Intelligence, Storytelling, Dashboard Creation, Analysis, Data Ethics, Data Visualization, Artificial Intelligence, Strategic Communication

    ★ 4.6 (663) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Consumer Psychology for Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Global Marketing, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    ★ 4.8 (276) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Microsoft Excel, Excel Macros, Performance Analysis, Excel Formulas, People Analytics, Compensation Analysis, Payroll, Trend Analysis, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Data Visualization, Data Integration, Database Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…535455…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok