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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    ★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Network Analysis, Machine Learning, Machine Learning Methods, Applied Machine Learning, Large Language Modeling, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Unsupervised Learning, Data Processing

    ★ 4.5 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Brand Positioning and Marketing Strategy

    Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    ★ 4 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Digital Transformation with Data Analytics Projects

    Skills you'll gain: Digital Transformation, Agile Project Management, Business Transformation, Scaled Agile Framework, Agile Methodology, Data Strategy, Leadership, Culture Transformation, Case Studies, Leadership Development, Analytics, Organizational Change, Process Development, Innovation, Business Architecture, Organizational Development, Business Analytics, Data-Driven Decision-Making, Lean Methodologies, Business Strategy

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Audience, Target Market, Estimation, Marketing Strategy and Techniques, Customer Analysis, Persona Development

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Linkedin Ads Course : Master B2B Lead Generation

    Skills you'll gain: Online Advertising, Pay Per Click Advertising, Performance marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Strategy, Customer Engagement, Customer Insights

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing

    ★ 4.5 (127) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • C

    Coursera

    Visualize & Optimize Your Marketing Spend

    Skills you'll gain: Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Budget Management, Campaign Management, Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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