• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection

    ★ 4.7 (551) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Brain and Behaviour

    Skills you'll gain: Sensory Systems Analysis, Behavioral Health, Psychology, Mental and Behavioral Health, Life Sciences, Psychiatry, Human Learning, Anatomy, Physiology, Learning Theory, Neurology, Mental Health, Clinical Psychology, Human Development, Human Musculoskeletal System, Research Methodologies, Research, Scientific Methods, Critical Thinking, Problem Solving

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Build toward a degree
    Build toward a degree
  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    ★ 4.6 (4.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Lifespan Development Introduction and Theories

    Skills you'll gain: Human Development, Child Development, Human Learning, Psychology, Gerontology, Learning Theory, Research, Research Methodologies, Psychosocial Assessments

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of Virginia

    Business Growth Strategy

    Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Corporate Strategy, Business Strategy, New Business Development, Innovation, Strategic Thinking, Market Share, Go To Market Strategy, Market Dynamics, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Valuation, Cost Benefit Analysis, Risk Management

    ★ 4.7 (724) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Visualization Software, Data Management, Statistical Machine Learning, Data Analysis, Statistical Methods, Machine Learning, Statistics

    ★ 4.4 (1.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Internet Business Ideas and Online Income Strategies

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Target Audience, Digital Brand Strategy, Digital Media Strategy, Social Media, Target Market, Social Media Management, Digital Content, Social Media Strategy, Social Media Content, Marketing, Digital Publishing, Blogs, Content Marketing, Digital Marketing, Business Marketing, Sustainable Business, Business, Student Services

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Case Western Reserve University

    Mathematical Thinking for Advanced Mathematics

    Skills you'll gain: Computational Thinking, Mathematical Theory & Analysis, Mathematics and Mathematical Modeling, Advanced Mathematics, Mathematical Modeling, Logical Reasoning, Deductive Reasoning, Critical Thinking, Applied Mathematics, Theoretical Computer Science, General Mathematics, Problem Solving, Mathematics Education, Analytical Skills, Numerical Analysis, Algebra, Geometry, Quantitative Research, Estimation, Verification And Validation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Michigan

    Financial Technology (Fintech) Innovations

    Skills you'll gain: Payment Systems, FinTech, Blockchain, Payment Processing, Financial Inclusion, Mobile Banking, Fundraising and Crowdsourcing, Credit/Debit Card Processing, Banking Services, Emerging Technologies, Investment Management, Wealth Management, Asset Management, Investments, Fundraising, Banking, Capital Markets, Consumer Lending, Credit Risk, Market Dynamics

    ★ 4.7 (2.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • T

    The University of Sydney

    Academic Skills for University Success

    Skills you'll gain: Oral Expression, Critical Thinking, Creative Problem-Solving, Logical Reasoning, Verbal Communication Skills, Problem Solving, Editing, Critical Thinking and Problem Solving, Research, Creative Thinking, Public Speaking, Proofreading, Deductive Reasoning, Analytical Skills, Writing and Editing, Creativity, Writing, digital literacy, Information Management, Digital Communications

    ★ 4.9 (7.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Writing a Business Plan

    Skills you'll gain: Value Propositions, Business Planning, Presentations, Microsoft PowerPoint, Market Opportunities, Business Writing, Entrepreneurship, Persuasive Communication, Overcoming Objections, Financial Forecasting, Business Strategy, Target Market, Financial Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of Michigan

    The Science of Success: What Researchers Know that You Should Know

    Skills you'll gain: Relationship Building, Growth Mindedness, Action Oriented, Goal-Oriented, Personal Development, Self-Motivation, Positivity, Goal Setting, Conscientiousness, Resilience, Persistence, Overcoming Obstacles, Planning, Learning Strategies, Social Network Analysis

    ★ 4.8 (2.9K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…646566…454

In summary, here are 10 of our most popular market research courses

  • Understanding User Needs: University of Michigan
  • Brain and Behaviour: O.P. Jindal Global University
  • What is Social?: Northwestern University
  • Lifespan Development Introduction and Theories: Pearson
  • Business Growth Strategy: University of Virginia
  • Data Analysis and Interpretation: Wesleyan University
  • Internet Business Ideas and Online Income Strategies: EDUCBA
  • Mathematical Thinking for Advanced Mathematics: Case Western Reserve University
  • Financial Technology (Fintech) Innovations: University of Michigan
  • Academic Skills for University Success: The University of Sydney

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok