Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Database Design, Database Theory, Database Systems, Data Modeling, Database Management Systems, Metadata Management, Database Management, Databases, Database Administration, Data Management, Relational Databases, Database Architecture and Administration, Unified Modeling Language, Data Governance, Data Integrity, Data Quality, Data Mapping, Dependency Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Video Production, Post-Production, Digital Publishing, Videography, Photo/Video Production and Technology, Target Audience, Marketing, Marketing Planning, Visual Storytelling, Content Marketing, Product Promotion, Promotional Materials, Promotional Strategies, Storyboarding, Oral Expression, Content Creation, Public Speaking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Cloud Services, Cloud Computing, Big Data, Cloud Technologies, Analytics, Cloud Platforms, Dataflow, Data Processing, Cloud Solutions, Cloud Storage, Cloud Deployment, Data Lakes, Microsoft Azure, Data Pipelines, Real Time Data, Amazon Web Services, Artificial Intelligence, Machine Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Performance Reporting, Campaign Planning, Marketing Channel, Cross-Channel Marketing, Generative AI, Market Intelligence, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention
★ 4.7 (21) · Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
★ 4.5 (12) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: Regression Analysis, Statistical Visualization, Data-Driven Marketing, Data Visualization, Marketing Analytics, Statistical Software, Data Mining, Data-Driven Decision-Making, Exploratory Data Analysis, Business Intelligence, Statistical Methods, Market Intelligence, Correlation Analysis, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Marketing, Market Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making, Customer experience improvement, Advertising Campaigns, Promotions and Campaigns
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Data Storytelling, Digital Marketing Campaigns, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Interviewing Skills, Social Media Management
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Visualization, Plot (Graphics), Statistical Analysis, Data Presentation, Policy Analysis, Research, and Development, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), R Programming, Statistical Methods, Public Policies, Case Studies, Political Sciences
★ 4.6 (123) · Intermediate · Specialization · 3 - 6 Months

Sage Publications
Skills you'll gain: Social Media Strategy, Digital Media Strategy, Paid media, Social Media Marketing, Social Media, Social Media Management, Social Media Content, Service Recovery, Social Media Analytics, Marketing Communications, Digital Marketing, Employee Engagement, Earned Media, Marketing, Consumer Behaviour, Customer Complaint Resolution, Brand Management, Brand Loyalty, Drive Engagement, Content Creation
Beginner · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography
Beginner · Course · 1 - 4 Weeks