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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • C

    Coursera

    Forecast and Validate Your Marketing Traffic

    Skills you'll gain: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Einführung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Graphic and Visual Design Software, Social Media, Graphical Tools, Content Creation, Graphics Software, Social Media Strategy, Graphic Design, Graphic and Visual Design, Brand Marketing, Color Matching, Brand Awareness, Marketing, Branding, Layout Design

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Test Planning, Execution and Analytics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications

    ★ 4.9 (7) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    Edureka

    MySQL for Data Analytics and Business Intelligence

    Skills you'll gain: MySQL, Business Intelligence, Role-Based Access Control (RBAC), SQL, Relational Databases, Database Software, Data Presentation, Database Management Systems, Data Visualization Software, Database Management, Databases, Data Access, Authorization (Computing), Query Languages, Performance Tuning

    ★ 4.1 (35) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    ★ 4.5 (14) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing

    ★ 4.6 (930) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • E

    EDUCBA

    Investment Portfolio Analytics and Risk Management

    Skills you'll gain: Portfolio Risk, Portfolio Management, Derivatives, Investment Management, Asset Management, Investments, Equities, Risk Management, Financial Management, Financial Market, Financial Trading, Risk Mitigation, Market Data, Data Import/Export, Financial Data, Return On Investment, Data Entry, Financial Analysis, Data Maintenance, Financial Reporting

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Arizona State University

    AI-Driven Learning Analytics for Workforce

    Skills you'll gain: Human Capital, Training and Development, HR Tech, Diversity and Inclusion, Employee Retention, Performance Management, AI Integrations, Emerging Technologies, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    SAS

    Data Analysis and Reporting in SAS Visual Analytics

    Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Exploratory Data Analysis, Data Transformation, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Statistical Visualization, Business, Statistical Programming

    ★ 4.8 (365) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pittsburgh

    Probability Theory and Regression for Predictive Analytics

    Skills you'll gain: Probability Distribution, Data Science, Probability & Statistics, Predictive Analytics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Methods, Statistics, Bayesian Statistics, Statistical Software, Statistical Inference, Applied Mathematics, Python Programming, Machine Learning, Algorithms

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
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