• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Y

    Yale University

    American Contract Law I

    Skills you'll gain: Case Law, Commercial Laws, Legal Research

    ★ 4.8 (1K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Davis

    Coaching Skills for Managers

    Skills you'll gain: Employee Coaching, Management Training And Development, Coaching, Accountability Frameworks, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Employee Performance Management, People Management, Professional Development, Leadership and Management, Organizational Development, People Development, Performance Metric, Process Development, Leadership, Communication

    ★ 4.8 (3K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management

    ★ 4.6 (494) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Emory University

    The Addicted Brain

    Skills you'll gain: Pharmacology, Substance Abuse, Substance Abuse Counseling, Pharmacotherapy, Mental and Behavioral Health, Pharmaceuticals, Drug Interaction, Psychiatry, Social Sciences, Neurology, Vulnerability, Pre-Clinical Development, Health Policy, Laboratory Research, Mental Health Diseases and Disorders, Public Health, Treatment Planning

    ★ 4.7 (2.2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Economics, Policy, and Social Studies, Environmental Issue, Competitive Analysis, Environmental Policy, Public Policies, Strategic Decision-Making

    ★ 4.8 (1.2K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Critical Thinking and Logical Reasoning

    Skills you'll gain: Critical Thinking, Deductive Reasoning, Critical Thinking and Problem Solving, Logical Reasoning, Decision Making, Independent Thinking, Research, Analytical Skills, Ethical Standards And Conduct, Writing, Persuasive Communication, Problem Solving, Communication Strategies, Communication, Dealing With Ambiguity, Decision Intelligence, Complex Problem Solving, Correlation Analysis, Scientific Methods, Positivity

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Property and Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Risk Mitigation, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Management, Market Research

    ★ 4.9 (55) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Marketing Data and Performance Measurement

    Skills you'll gain: Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Data-Driven Marketing, Customer Analysis, Campaign Planning, Target Audience, Trend Analysis, Sprint Retrospectives, Marketing Effectiveness, Web Analytics, Campaign Management, Marketing Operations, Content Performance Analysis, Spreadsheet Software, Digital Analysis, Product Marketing, Competitive Analysis, Performance Management, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Caltech

    The Science of the Solar System

    Skills you'll gain: Chemistry

    ★ 4.8 (815) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    DeepLearning.AI

    الذكاء الاصطناعي للجميع

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Applied Machine Learning, AI literacy, Responsible AI, Data Ethics, Machine Learning, Business

    ★ 4.8 (994) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Skillshare

    Branding & Social Media Marketing for Creatives

    Skills you'll gain: Logo Design, Adobe Express, Brand Strategy, Branding, Video Editing, Brand Marketing, Video Production, Post-Production, TikTok, Graphic Design, Visual Storytelling, Videography, Digital Publishing, Instagram, Value Propositions, Style Guides, Ideation, Social Media Content, Photo/Video Production and Technology, Marketing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • E

    ESSEC Business School

    Les Fondamentaux de la Négociation

    Skills you'll gain: Negotiation, Price Negotiation, Communication, Diplomacy, Conflict Management, Relationship Building, Influencing, Selling Techniques, Value Propositions, Overcoming Objections, Relationship Management, Behavioral Economics, Prioritization

    ★ 4.7 (445) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…818283…454

In summary, here are 10 of our most popular market research courses

  • American Contract Law I: Yale University
  • Coaching Skills for Managers: University of California, Davis
  • The Marketing Plan: IE Business School
  • The Addicted Brain: Emory University
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • Critical Thinking and Logical Reasoning: Pearson
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Marketing Data and Performance Measurement: Coursera
  • The Science of the Solar System: Caltech
  • الذكاء الاصطناعي للجميع: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok