• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Houston

    The Bilingual Brain

    Skills you'll gain: Multilingualism, Language Competency, Language Learning, Non-Verbal Communication, Neurology, Human Development, Psychology, Science and Research, Experimentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    721 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Data Presentation, Data Analysis, Statistical Methods, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    299 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    Job Success: Get Hired or Promoted in 3 Steps

    Skills you'll gain: Web Presence, Social Media Content, Infographics, Social Media, Oral Expression, Professional Development, Concision, Social Media Strategy, Recruitment, Professionalism, Writing, Data Visualization, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    695 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Game Theory, Market Dynamics, Economics, Policy, and Social Studies, Economic Development, Financial Policy, Socioeconomics, Market Analysis, Operating Cost, Public Policies, Labor Relations, Tax, International Finance, Fiscal Management, General Finance, Cost Benefit Analysis, Cost Accounting, Investments

    4.8
    Rating, 4.8 out of 5 stars
    ·
    158 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, IT Management, Branding, Customer Relationship Management, Brand Marketing, Marketing, Enterprise Resource Planning, Talent Management, Brand Management, Business Process Management, Marketing Management, Business Process, Business Economics, Customer Relationship Management (CRM) Software, Market Dynamics, Economics, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Leading Innovation: Creative Teams to Transformation

    Skills you'll gain: Innovation, Creative Problem-Solving, Change Management, New Product Development, Strategic Leadership, Team Management, Organizational Strategy, Leadership and Management, Teamwork, Team Building, Product Lifecycle Management, Resourcefulness, Agile Product Development, Technology Strategies, Strategic Thinking, Cross-Functional Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Team Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to Project Management

    Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Coordination, Project Schedules, Milestones (Project Management), Scope Management, Project Scoping, Staff Management, Team Building, Work Breakdown Structure, Stakeholder Analysis, Project Planning, Workflow Management, Productivity Software, Organizational Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Unraveling the Cycling City

    Skills you'll gain: Culture, Socioeconomics, Sociology, Social Sciences, Systems Thinking, Economics, Policy, and Social Studies, Cultural Diversity, Policy Analysis, Spatial Analysis, Biology, Case Studies, Environment, Qualitative Research, European History

    4.9
    Rating, 4.9 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Statistical Methods, Microsoft Excel, Statistical Modeling, Data Analysis, Excel Formulas, Statistical Analysis, Descriptive Analytics, Box Plots, Sampling (Statistics), Statistical Inference, Correlation Analysis, Decision Making, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    S

    Sage Publications

    Channel Management and Retail Strategies

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    568 reviews

    Beginner · Specialization · 3 - 6 Months

1…888990…454

In summary, here are 10 of our most popular market research courses

  • Delivering, Promoting, and Sustaining Customer Value: Sage Publications
  • The Bilingual Brain: University of Houston
  • Social Media Data Analytics: University of Washington
  • Job Success: Get Hired or Promoted in 3 Steps: The State University of New York
  • A Story of Economics: A Principles Tale: Rice University
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Leading Innovation: Creative Teams to Transformation: University of Illinois Urbana-Champaign
  • Introduction to Project Management: Coursera
  • Unraveling the Cycling City: University of Amsterdam
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok