• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • T

    The University of Edinburgh

    The Truth About Cats and Dogs

    Skills you'll gain: Culture, Sensory Systems Analysis, Positive Behavior Support, Behavior Management, Scientific Methods, Behavioral Management, Caregiving, Non-Verbal Communication, Ethical Standards And Conduct, Science and Research, Research, Biology

    ★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months

  • S

    Scrum Alliance

    Facilitating Impactful Scrum Events

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pontificia Universidad Católica de Chile

    Gestión de organizaciones efectivas

    Skills you'll gain: Organizational Change, Organizational Development, Organizational Strategy, Organizational Structure, Change Management, Business Transformation, Business Strategy, Political Sciences, Innovation, Strategic Thinking, Strategic Decision-Making, Technology Strategies, Knowledge Transfer, Decision Making, Persona (User Experience)

    ★ 4.8 (2.5K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Email Marketing & Lifecycle Automation

    Skills you'll gain: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Developing Your Communication Skills in Social Work

    Skills you'll gain: Active Listening, Professionalism, Emotional Intelligence, Cultural Responsiveness, Social Skills, Communication, Communication Strategies, Interpersonal Communications, Social Work, Empathy, Self-Awareness, Patient Communication, Trustworthiness, Verbal Communication Skills, Ethical Standards And Conduct, Rapport Building, Conflict Management, Assertiveness, Psychosocial Assessments, Client Services

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Market Research, Customer Analysis, Target Audience, Customer Insights

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Arizona

    Customer-Focused Entrepreneurship: Service Insight & Loyalty

    Skills you'll gain: Customer Service, Customer Retention, Customer Relationship Management, Loyalty Programs, Customer Relationship Building, Brand Loyalty, Customer Insights, User Feedback, Customer Engagement, Customer experience strategy (CX), Customer experience improvement, Customer Analysis, Strategic Thinking, User Research, Relationship Management, Consumer Behaviour, Business Strategy, Entrepreneurship, Active Listening

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    M&A Finance: Valuation and Deal Design

    Skills you'll gain: Corporate Strategy, Financial Management, Cost Benefit Analysis, Performance Analysis, Risk Management, Tax Management, Capital Markets, Risk Analysis, Bidding

    ★ 4.7 (1.5K) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Identity and Zero Trust Architecture

    Skills you'll gain: Zero Trust Network Access, Enterprise Architecture, Identity and Access Management, Role-Based Access Control (RBAC), Public Key Infrastructure, Azure Active Directory, Authorization (Computing), Authentications, Multi-Factor Authentication, Active Directory, IT Security Architecture, Security Controls, Microsoft Azure, AI Security, Key Management, Endpoint Detection and Response, Security Architecture Review, Endpoint Security, Compliance Management, Gap Analysis

    Advanced · Course · 1 - 3 Months

    Category: New
    New
  • P

    Packt

    Agile Scrum Master Certification Bootcamp – PSM I and CSM

    Skills you'll gain: Backlogs, Scrum (Software Development), Scaled Agile Framework, Sprint Retrospectives, Agile Methodology, User Story, Sprint Planning, Agile Software Development, Agile Project Management, Agile Product Development, Team Performance Management, Team Management, Team Oriented, Product Requirements, Accountability Frameworks, Accountability, Scalability, Employee Coaching, Project Management, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • L

    LearnKartS

    Azure Artifacts, Infrastructure as Code, Pipeline Automation

    Skills you'll gain: Azure DevOps Pipelines, Infrastructure as Code (IaC), Azure DevOps, Terraform, CI/CD, Microsoft Azure, Cloud Deployment, IT Automation, Cloud Infrastructure, Continuous Deployment, DevOps, Application Deployment, Devops Tools, Package and Software Management, Configuration Management, Automation, Multi-Cloud, Command-Line Interface, Git (Version Control System), GitHub

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • M

    Meta

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Performance Metric, Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Business Analytics, Analytical Skills, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing

    ★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…909192…834

In summary, here are 10 of our most popular brand management courses

  • The Truth About Cats and Dogs: The University of Edinburgh
  • Facilitating Impactful Scrum Events: Scrum Alliance
  • Gestión de organizaciones efectivas: Pontificia Universidad Católica de Chile
  • Email Marketing & Lifecycle Automation: Coursera
  • Developing Your Communication Skills in Social Work: Sage Publications
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Customer-Focused Entrepreneurship: Service Insight & Loyalty: University of Arizona
  • M&A Finance: Valuation and Deal Design: University of Illinois Urbana-Champaign
  • Identity and Zero Trust Architecture: Microsoft
  • Agile Scrum Master Certification Bootcamp – PSM I and CSM: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok