Learn how to put generative AI to work by applying prompt engineering for reliable output, recognizing when token limits and context windows affect performance, and knowing when RAG or fine-tuning is the right adaptation technique for a business need.
AI Business - Generative AI Concepts and Techniques
AI Business - Generative AI Concepts and Techniques
This course is part of AWS AI Business Strategist Professional Certificate
Instructor: AWS Instructor
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1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply prompt engineering principles to get reliable, on-brand output from generative AI tools
Identify when token limits or context window constraints are affecting generative AI performance
Recognize when retrieval-augmented generation (RAG) or fine-tuning is the right adaptation technique for a specific business need
Details to know
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Recently updated!
October 2026
Assessments
4 assignments
Taught in English
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This course is part of the AWS AI Business Strategist Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There is 1 module in this course
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