This specialization provides a practical introduction to Generative AI for managers, decision makers, and entrepreneurs, covering AI fundamentals, business use cases, decision-making, AI strategy, and emerging technologies. Learn to apply GenAI tools to business operations, customer service, marketing, research, and productivity; create decision briefs and risk registers; develop AI rollout plans and pilot playbooks; and explore agentic AI, multimodal AI, and other technologies shaping the future of business.
By the end of this program, you will be able to:
- Apply Generative AI: Use GenAI tools for business operations, customer service, marketing, research, and productivity.
- Make AI-Powered Decisions: Create decision briefs, risk registers, and responsible AI use cases to improve business decision-making.
- Build AI Strategies: Develop AI operating models, pilot playbooks, prompt libraries, QA checklists, and 30–60–90 day rollout plans.
- Explore Emerging AI: Understand agentic AI, multimodal AI, autonomous systems, Physical AI, Quantum AI, and other emerging technologies.
Ideal for beginners, managers, business leaders, decision makers, entrepreneurs, startup professionals, and business professionals looking to build practical Generative AI skills and apply AI to strategy, operations, innovation, and decision-making.
Applied Learning Project
Project Overview: Evaluate and Plan a Generative AI Initiative
In this project, you'll identify a business opportunity for Generative AI, assess potential value, compare AI-enabled approaches, and develop a practical implementation plan focused on measurable outcomes and responsible AI adoption.
Project tasks include:
- Identify a Business Problem and AI Opportunity
- Evaluate and Prioritize Generative AI Use Cases
- Compare AI-Enabled Solutions
- Apply Prompt Engineering and AI-Assisted Decision-Making
- Design Experiments to Validate the Opportunity
- Assess AI Agents and Multimodal AI Applications
- Define Responsible AI and Risk Considerations
- Develop an AI Implementation and Rollout Plan
