Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject

from 10 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Get in-depth knowledge of a subject

from 10 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

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Taught in English
Recently updated!

February 2026

Flexible schedule
Learn at your own pace

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: Performance Measurement
Category: Target Audience
Category: Customer Analysis
Category: Survey Creation
Category: Marketing Strategies
Category: Data-Driven Marketing
Category: Business Research
Category: User Feedback
Category: Market Analysis
Category: Key Performance Indicators (KPIs)
Category: Market Research
Category: Marketing Analytics
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Target Market
Category: Surveys
Category: Google Analytics
Category: Data-Driven Decision-Making
Category: User Research
Category: Qualitative Research

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Consumer Behaviour
Category: Psychology
Category: Customer Analysis
Category: Selling Techniques
Category: Decision Making
Category: Price Negotiation
Category: Advertising
Category: Marketing Materials
Category: Negotiation
Category: Closing (Sales)
Category: Product Marketing
Category: Marketing
Category: Target Market
Category: Customer Insights

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Drive Engagement
Category: Shared Media
Category: Social Media Content
Category: Social Media
Category: Content Performance Analysis
Category: Promotional Strategies
Category: Content Creation
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Content Strategy
Category: Copywriting
Category: Driving engagement

What you'll learn

Skills you'll gain

Category: Innovation
Category: Business Technologies
Category: Thought Leadership
Category: Business Risk Management
Category: Ideation
Category: Persistence
Category: Continuous Improvement Process
Category: Growth Mindedness
Category: Creative Thinking
Category: Open Mindset
Category: Visionary
Category: Entrepreneurship
Category: Creativity
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Upselling
Category: Price Negotiation
Category: Negotiation
Category: Revenue Management
Category: Selling Techniques
Category: Case Studies
Category: Product Strategy
Category: Coaching
Category: Business Marketing
Category: Sales Strategy
Category: Entrepreneurship
Category: E-Commerce
Category: Customer Retention

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Price Negotiation
Category: Closing (Sales)
Category: Sales
Category: Communication
Category: B2B Sales
Category: Rapport Building
Category: Influencing
Category: Compensation Strategy
Category: Collaboration
Category: Overcoming Objections
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: Performance Measurement
Category: ChatGPT
Category: Branding
Category: Content Performance Analysis
Category: Content Creation
Category: Brainstorming
Category: Brand Marketing
Category: Corporate Communications
Category: Storytelling
Category: Responsible AI
Category: Brand Strategy
Category: Value Propositions
Category: Performance Analysis
Category: Driving engagement

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Empathy
Category: Consumer Behaviour
Category: Interpersonal Communications
Category: Empathy & Emotional Intelligence
Category: Rapport Building
Category: Decision Making
Category: Compassion
Category: Active Listening
Category: Selling Techniques
Category: General Sales Practices
Category: Communication Strategies
Category: Non-Verbal Communication

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Consultative Approaches
Category: Sales Process
Category: Consultative Selling
Category: Overcoming Objections
Category: Active Listening
Category: Selling Techniques
Category: Intercultural Competence
Category: Cultural Responsiveness
Category: General Sales Practices
Category: Prospecting and Qualification
Category: Decision Making
Category: Cultural Sensitivity
Category: Rapport Building
Category: Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Selling Techniques
Category: Overcoming Objections
Category: General Sales Practices
Category: Non-Verbal Communication
Category: Sales Process
Category: Consultative Selling
Category: Consumer Behaviour
Category: Customer Relationship Building
Category: Rapport Building
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Conversion Funnel Analysis
Category: Selling Techniques
Category: Sales Process
Category: Product Promotion
Category: Promotional Strategies
Category: Marketing Strategies
Category: Sales Strategy
Category: Sales
Category: Target Audience
Category: Marketing Psychology
Category: Closing (Sales)
Category: Consumer Behaviour
Category: General Sales Practices
Category: Video Production
Category: Driving engagement

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Instructor

Alex Genadinik
Alex Genadinik
117 Courses39,512 learners

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Alex Genadinik

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